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LIU Post January 27, 2012

Posted by Mike C. in Commentary, Education, Internet, Personal.

The bus operator for Nassau County wasn’t the only thing to change on New Year’s Day.  All campuses of Long Island University rebranded themselves, including C.W. Post.  The C.W. was dropped and the university now goes by “LIU Post.”

The pre-rebrand press release has more:

On January 1, 2012, Long Island University—one of the largest and most comprehensive private universities in the nation—will rebrand itself as LIU. A bold and greatly simplified logo will be introduced. This effort represents a “double rebranding” for the University, because simultaneous with the launch, the names of LIU’s six campuses will receive shorter, more telegraphic designations, uniting them under the new LIU brand, making them more modern and memorable in a Facebook and Twitter world. For example: the C.W. Post Campus of Long Island University will be referred to as LIU Post.

LIU Post is just another thing to get used to in 2012.  Before long, it will roll off the tongue and the old habit of referring to “C.W. Post” will be broken.



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